A high end, boutique New York City pilates studio. Power Flo Pilates is committed to providing high end mind-body instruction. They believe in high quality instructors and a judgement free, relaxing environment for young adults to enjoy. They heavily advertise the benefits of pilates and believe education will allow for their students to become the best versions of themselves in the studio.

Power Flo's audience is typically women in their 20's-30's, but they do have a small percentage of men who join too. They target young women and men who want to maintain an active lifestyle and are fit athletes. Their audience is attracted to high quality facilities and instruction and have a large budget to spend on fitness and health/wellness. They wanted a brand that would attract women and men, so a more neutral, monochromatic tone was the approach we took for this project.

BRANDING, WEB DESIGN + PACKAGE DESIGN

POWER FLO PILATES